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Sunday, March 13, 2016

Big Tree Foot (Dai Shu Geok) Yong Tau Foo @ Ipoh

Big Tree Foot (Dai Shu Geok) Yong Tau Foo

Business hours: 8.30 a.m. - 5.30 p.m.

Address: 652, Jalan King, Pasir Pinji, 31650 Ipoh
, Malaysia

Google Map

Latitude & Longtitude: (4°34'56.6"N 101°05'09.2"E)

Phone number: +6012-5245408

Short history of the dishes served by these stalls.

"Dai Shu Geok"
The second food hunt station is Big Tree Foot Yong Tau Foo, which is located behind of Tuck Kee Restaurant in Pasir Pinji, Ipoh. 'Yong Tau Foo' is a Hakka Chinese cuisine that uses ground meat or mixture of fish paste to fill into 'Taufu' or some kinds of vegetables like brinjal, ladyfingers, chili, bean curd, bitter gourd and so forth. There are more than 20 types of 'Yong Tau Foo' selling in Ipoh Dai Shu Geokm, these foods can be served in a soupy form together with the noodles or with some chili sauce and sweet sauce to be used as a dip.

After a long day of walking under the hot sun of Malaysia, a big cup of red beans ice-blended (Hong Dao Suet) and a glass of Dragon fruit ice-blended really gets to hit it at the right spot while having the 'Yong Tau Foo' in the opened-air food stall. Both of these beverages are another best-selling items are the under this 'big tree foot'. The red ban ice-blended is made of red beans, ice, some sugars and coconut milk. Evert ingredient is blended into a smooth texture. And every red bean were finger picked by the 'lao ban niang' herself to come out with the best red bean ice-blended to pleased it's customer's satisfaction. The Dragon fruits used were all natural and picked from their own family plantation.

Choose what you want!

Short write up of feedback by the existing customers.

We had visited to ‘Dai Shu Geok’ as our next food hunt station to try out their famous ‘Yong Tau Foo’ , red beans ice-blended and also the freshly dragon fruits ice-blended. Regarding to Ms. Yap Huai Vun, a 22 years old female student who is a lover of red bean ice-blended. The reason of loving this ‘Hong Dao Suet’ here is due the awesome texture from the blended red beans and it is very creamy with a proper level of sweetness. Based on the feedback from one of our group members Ms. Low Siew Fang, she said that the freshly ice blended of dragon fruits juice is very attracting because this beverages taste like a real dragon fruits but in a ice juice form, it was just runny enough to be consumed through the straw. Furthermore, Mrs Chow Wan Li, a 30 years old female who will have her lunch every weekend under this ‘Big Tree Foot’, says that those freshly deep-fried stuffed items (Yong Tau Foo) are her must-eat items during the weekends. Especially the generous fish-paste fillings that are made for a nice and substantial bite, crispy ‘Wantan’, yam bean fritter (Sar Kok), and also ‘Foo-Chok’ (Bean curd sheet). The deep-fried of bean curd sheets is very crispy to a point where it could almost dissolve in her mouth.

Value proposition.

The best-selling food under the ‘Big Tree Foot’ at ‘Yong Tau Foo’ (vegetables stuffed with meats and deep fried foods), and the best-selling beverages are the mouthwatering red beans ice-blended (Hong Dao Suet) and freshly ice-blended of dragon fruits.

Firstly, the ‘Yong Tau Foo’ that are selling there has attracted a lot of local citizen as well as travelers that travel in Ipoh. It is selling more than 20 kinds of ‘Yong Tau Foo’, customers can pick whichever items that they wanted to and the price is very cheap as compared to other hawkers especially hawkers in Kuala Lumpur area. Each pieces of it cost RM0.80, plastic bags are provided to the customers and thus it is very convenient for those customers who are rushing on time and wanted to take away the foods. Besides, this stall will be crowded during lunch hour, and the hygiene factor of dining under this big ‘shack’ under this shady tree has been improved. By consuming different types of ‘Yong Liew’, customers can experience different textures and flavors of the fried stuffed foods. The most taken items are ‘Sar Kok Liew’ (deep fried yambean), the boucy fish paste that is made from a mix of pork and wolf-herring fish, the (Foo Chok) deep fried bean curd sheets, , crispy ‘Wantan’ and so forth. Also, customers have few options on choosing different types of noodles, such as egg noodles, rice noodles, and dried rice noodles (Hor Fun) to match with chicken stock soup or curry laksa. Each bowl of noodles cost on RM 2.00 and it is optional whether to have it with ‘Yong Tau Foo’ or not.

The complimentary drinks while eating at Dai Shu Geok is the best-selling ‘Hong Dao Suet’ (red bean ice) and the ice blended dragon fruit juice. Both of these are served with a big mug with the cost of only RM5.00 per cup. Both of these thirst quencher are famous in Dai Shu Geok is because of their consistent textures of blended red beans and dragon fruits. Both ingredients are well-chosen by the ‘lady boss’ who serve those beverages.

"Yong Liu"
"Yong Liu"

Red Bean Ice Blended

Group evaluation:

Group opinion and why select these places.

We had selected Dai Shu Geok to conduct our assignment, this is because it serve a best quality of food to customer that fulfil the satisfaction of customer.

In Dai Shu Geok, customers are able to get a thick size and generous fish-paste fillings which can’t get it from another place. Other than size of food serve a bouncy deep fried fish cake & succulent pieces of fish paste stuffed vegetables.

Although they serve a thick size and quality food, but they still charge customer in a cheap and reasonable price which is RM 0.85 for each thick fritter! This will be much cheaper compare with yong tau foo in KL, which could go up to RM 1 and with a much smaller in size. In the moment of high inflation, Dai Shu Geok provide customer with a high quality of food with a value price which may create a high satisfaction towards costumer.

Next, Dai Shu Geok provide more than 20 types of fritter every day, this had provide more choice for customer. During busy lunch hours, the stall produces new batch of freshly deep fried yong tau foo on a high volume and extreme speed. This may also help customer to save time and enjoy a fresh and tasty food.

Other than food, Dai Shu Geok also serve a large volume of fresh and tasty beverage to customer. One of the famous beverage would be the dragon fruit juice and also the red bean juice. All these large volume beverage also served with a reasonable price which is only RM5 for each cup.

Besides, Dai Shu Geok also own a systematic order and payment method. Firstly, customer may pick their favourite fitter, and then tell the stall owner the table number and they may also order for noodles and lastly pay when the food has arrived. Usually the food will be served within 10 minutes. This method will be more convenience and time saving to both seller and customer.

Dai Shu Geok had become a famous trademark which attract many local and foreign traveller in Ipoh, by their quality food and services. These is the reason we had chosen it as our target in our assignment.

Classification of e-commerce used in marketing and advertising.

Dai Shu Geok will be classify under Business-to-Consumer (B2C). Business-to-consumer (B2C) refers to business or transactions conducted directly between a company and consumers who are the end-users of its products or services.

Since Dai Shu Geok did not go through any intermediary or agent, they directly sell their product (fitter) and provide services to their end-users which are customers, therefore it is fall under Business-to-Consumer model.

Besides that, Dai Shu Geok also can be categorise under Business-to-business-to-consumer (B2B2C), which refer to a business provide some product or services to a client business that maintain its own customers. Dai Shu Geok may sell their product which is the fitter to other small food stall owner as a complimentary product with their main product—the noodles. 

Business model.

A famous fast food restaurant is also using this brick and mortar business model is McDonald’s, it started with one restaurant and now has nearly 35,000 restaurants in over 110 countries and plans to grow further which shows the importance of having  physical presence.

Ipoh “Dai Shu Geok” Big Tree Foot it also uses traditional way of doing business, where a business is begun at a physical place where people approach, see or look through foods and purchase them as per their desire. A brick-and-mortar can offer an enhanced customer experience compared to other methods, such as online shopping. Customers can get what actually they want, thus this giving them a greater sense satisfaction. Brick and mortar also brings benefit for the restaurant, it helps to leverage existing customer base Existing restaurants already have a base of sales, they can more easily obtain economies of scale in discount as it provides opportunities for face-to-face customer service and interactions with the customers. This can encourage customer loyalty and potentially bring huge contributor into increasing sales as it creates repeat purchases .

Basic approach used in marketing an advertising.

As for Big Tree Foot Restaurant, they have never made any advertisement purposely too. However, they sell fried food, such as Yong Taufu, fried yambean at cheap price, ranged from RM0.50 to RM0.60. In normal circumstance, customer would never expect to enjoy these fried food to come in big size. Surprisingly, they are selling in big pieces, and taste-wise, it could satisfy most of the customers. As their food comes in cheap price, big serving size, good taste, customers will automatically share this spot with their friends verbally. This is similar to the circumstance of Yee Fatt, which is the word-of-mouth.

Recommendations to improve businesses through e-commerce.

There are some people who travel to, or pass by Ipoh might have not heard of Big Tree Foot Restaurant. Therefore, it is suggested for Big Tree Foot Restaurant to make online adverting. To be precise, they can adopt the location-based advertisement. When travelers entered or pass by Ipoh, pop-up advertisements will be sent to them. By doing so, customer base could be expanded easily.

Other than that, Big Tree Foot Restaurant can involve themselves in charitable events and sell their foods through online coupons. It is because charitable events could gain lots of attention from the public. When consumers have bought coupons for charity purpose, they are more motivated to spend the coupons to redeem their food. This method could help these restaurants to get more recognition and reputation among the community.

Nice Food and Beverage served!

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