Yee Fatt Dry Curry Noodles @ Ipoh

Yee Fatt Dry Curry Noodles

Business hours: 7.30 a.m. - 3.00 p.m.  ( Monday closed )

Address: 39, Jalan Kampar, 31650 Ipoh, Perak, Malaysia

Google Map

Longitude & Latitude: (4°35'11.3"N 101°05'04.5"E)

Phone number: +605-2421043

Short history of the dishes served by these stalls.

Yee Fatt Curry Noodles House is selling dry curry mee, soup curry noodles, some kinds of ‘dim sum’ such as egg tarts, glutinous chicken rice, ‘chee cheong fun’ and so forth. Curry noodles is actually originated from Malaysia and Singapore, but there is different styles of curry noodles selling in Malaysia. Yee Fatt Curry Noodle House was founded by a Hainanese man, and style of curry noodles consists 2 types: dry curry noodles and soup curry noodles. The Hainanese curry is made by secret blend of approximately 20 types of spices such as onions, garlics, citronellas, galanga, ginger flowers, peppers, coconut milk and so forth. Also, the curry needs to be braised with chicken meats for three hours. The dry and soup curry noodles are served with yellow egg noodles, Barbeque Pork (Char Siew), mint leaves, chicken meats, and bean sprouts. Other than curry noodles, we had try out its well-known ‘Dan Cha’ (Chinese Herbal Tea Egg). ‘Dan Cha’ is originated from Hokkien and it is served to the guests as a dessert. It is made of herbal leaves and rock sugars. 

Curry Ho Fun

Dry Curry Mee

"Dan Cha"

Short write up of feedback by the existing customers.

After having our meals, we moved around to seek for feedback from the customers and also from some of our group members. Regarding to the Yee Fatt Curry Mee house, Mdm. Teh Gek Lan, a 45 years old female who is a frequent customer that has been dining here ever since. She likes the food here because it brings the "kampung" flabour back in her memories. Besides, Mr. Tan Teng Hong, a 55 years old male is also a frequent customer who takes his breakfast here every morning. the reason why he wants to have his breackfast here is because of the thickened dry curry paste. Next, Mr. Wong See Chai, a 52 years old business man said the price of the food there is reasonable because even though the price of the curry mee is quite high compared to others stalls, but it is worth to eat because other stalls cannot provide such thick, rich and creamy curry that is so satisfying.

Value proposition.

The best–selling foods that are selling in Yee Fatt Curry Noodles House are the Hainanese dry curry noodles and the soup curry noodles. Other than that, it is also selling ‘Chee Cheong Fun’ (Steam-rolled rice noodles) with mushrooms sauce, herbal tea, glutinous rice (Lor Mai Gai) and some types of ‘Dim sum’ like egg tarts, and fried yam. The best-selling food is their dry curry noodles and soup curry noodles, customers can enjoy a thick, rich and creamy curry paste for dry curry noodles with other savory ingredients such as Barbeque Pork (Char Siew), some curry chicken meats and some bean sprouts as complements. By dining in or having meals in Yee Fatt curry noodles house, customers can also enjoy the spicier dry curry noodles with its thicker gravy drenching the delicious egg noodles. Although the stall’s situation will be hectic during the peak hours that causes the service to be less good but most of their customers are willing to wait patiently because their curry noodles taste so much different from other stalls.

Boss of Yee Fatt Kopitiam

Besides, the price of a plate or a bowl of dry and soupy curry noodles falls between RM6-RM8, it depends on the portion ordered and extra complimentary foods such as Barbeque Pork meat, Curry chicken meat and so forth. The dry curry noodles is served with a big scoop of curry paste dunked on the noodles with soy sauce, what makes this so special is curry paste that made of secret blend of approximately 20 types of spices such as onions, garlics, citronellas, galanga, ginger flowers, peppers, coconut milk and so forth. As for the soup version of curry noodles is actually served in a bowl and was taste similar to the dry curry noodles in terms of flavor, just that the soup version is less viscous compared to the dry ones. Other than enjoying the greatness of the curry noodles at Yee Fatt, customers can also enjoy the atmosphere of 60s, because Yee Fatt is considered as an old stall that has almost 60 years history. 

Group evaluation:

Group opinion and why select these places.

We had chosen Yee Fatt Tea Shop as out target for the assignment. There will be few reasons for us to make this decision.

First, Yee Fatt Tea Shop has a rich legacy crossing over three generations; it has located at the same shop lot which opposite Methodist Girls' School (MGS) on Jalan Kampar (now renamed Jalan Raja Permaisuri Bainun) all this while.

Almost half a century old, their signature Hainanese curry mee has continued to dominant as a highest rank of curry mee in Ipoh. Still, they have managed to maintain the quality of their curry noodles after all these years. Today it is cooked by the second and third generations of the Hainanese family running the place. Without it, Ipoh will be colourless in the scene in curry mee.

Besides, for breakfast, they serve not only curry noodles, but also steamed glutinous rice with chicken and mushrooms otherwise better known as lor mai gai, and lighter bites like egg tarts and yam puffs. Other than that, they also server herbal tea egg which is a sweetened tea filled with various type of herbs and rock sugar.

Yee Fatt Tea Shop has a deep and pressure history background and they are still serving the best quality of curry mee to customers, these is the reasons that it had been chosen as our target to conduct our assignment.

Classification of e-commerce used in marketing and advertising.

Yee fatt is a Brick- and-Mortar (old economy) organization, which refer to organization that performs their primary business offline, selling physical products by means of physical agents. Yee fatt physically conduct their business without online selling (offline), they sell curry mee and provide services to consumer physically (physical product and services) by the shop owner and also the employee (physical agent)

Yee Fatt Tea Shop will be classifying under Business-to-Consumer (B2C). Business-to-consumer (B2C) refers to business or transactions conducted directly between a company and consumers who are the end-users of its products or services. Since Yee Fatt directly sell their product (curry mee) and provide services to their end-users which are customers, therefore it is fall under Business-to-Consumer model. 

Business model.

A business model can be defined as the methods a firm to generate revenue in its projected plans. It can be simple or very complex for a restaurant's business model, it can be simple as to make money by cooking and serving food to hungry customers. However, in this assignment, the restaurant chosen by us is Yee Fatt Curry Noodles House and Ipoh “Dai Shu Geok” Big Tree Foot. These two restaurants are applying brick and mortar business model. A brick and mortar business is refers to a business that operates from a physical storefront, as opposed to other common retailing approaches such as mail order catalogs or online purchasing.

Yee Fatt Curry Noodles House is using bricks and mortar business model to generate revenue and enhance reputation. It was an old shop which located beside the main road, this strategic location could be serve as a marketing. For many businesses, the location of the business combined with good word of mouth is all the marketing they need. Besides, strategic location will be the cheapest way to promote their business. Yee Fatt Curry Noodles House is able to provide good customer service than other type of operation structure due to it has physical presence. This can bring visibility and a sense of trust to customers as it shows that the owner of the business is financially secured sufficient to have a shop. Research has shown that 86% of customers are willing to pay more for the meal if they have got great customer service.

Basic approach used in marketing an advertising.

Yee Fatt has never made any advertisements purposely, nor adopted any special marketing strategies. They just simply want to serve customers with delicious dishes instead of profiting from them. Thus, customers could feel the genuine sincerity from the chefs while savoring the renowned curry noodles. What makes Yee Fatt to gain popularity even without any advertisements or marketing strategies is the powerful word-of-mouth. Since their curry noodles are specially served with curry paste instead of ordinary curry soup, at the same time fit most of the customers’ taste, when customers are satisfied with the delicacy and the unique texture of the pasty curry, they would spread out positive word-of-mouth.

Recommendations to improve businesses through e-commerce.

The less famous restaurant compared to Big Tree Foot, which is the Yee Fatt Restaurant could invite some crews from food-hunting programme to conduct interviews on them. Other than airing these interviews on television, they could also be shared on the social media websites, such as Facebook, Instagram, Flickr, Google+ and so on to raise awareness of the public.

"Wefie" before eating is a must :)