Famous Dry Curry Noodles & Big Tree Foot (Dai Shu Geok) Yong Tau Fu @ Ip...

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Famous Dry Curry Noodles & "Dai Shu Geok" Yong Tau Fu

Yong Tau Foo

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Big Tree Foot (Dai Shu Geok) Yong Tau Foo @ Ipoh

Big Tree Foot (Dai Shu Geok) Yong Tau Foo

Business hours: 8.30 a.m. - 5.30 p.m.

Address: 652, Jalan King, Pasir Pinji, 31650 Ipoh, Malaysia

Google Map

Latitude & Longtitude: (4°34'56.6"N 101°05'09.2"E)

Phone number: +6012-5245408

Short history of the dishes served by these stalls.

"Dai Shu Geok"

The second food hunt station is Big Tree Foot Yong Tau Foo, which is located behind of Tuck Kee Restaurant in Pasir Pinji, Ipoh. 'Yong Tau Foo' is a Hakka Chinese cuisine that uses ground meat or mixture of fish paste to fill into 'Taufu' or some kinds of vegetables like brinjal, ladyfingers, chili, bean curd, bitter gourd and so forth. There are more than 20 types of 'Yong Tau Foo' selling in Ipoh Dai Shu Geokm, these foods can be served in a soupy form together with the noodles or with some chili sauce and sweet sauce to be used as a dip.

After a long day of walking under the hot sun of Malaysia, a big cup of red beans ice-blended (Hong Dao Suet) and a glass of Dragon fruit ice-blended really gets to hit it at the right spot while having the 'Yong Tau Foo' in the opened-air food stall. Both of these beverages are another best-selling items are the under this 'big tree foot'. The red ban ice-blended is made of red beans, ice, some sugars and coconut milk. Evert ingredient is blended into a smooth texture. And every red bean were finger picked by the 'lao ban niang' herself to come out with the best red bean ice-blended to pleased it's customer's satisfaction. The Dragon fruits used were all natural and picked from their own family plantation.

Choose what you want!

Short write up of feedback by the existing customers.

We had visited to ‘Dai Shu Geok’ as our next food hunt station to try out their famous ‘Yong Tau Foo’ , red beans ice-blended and also the freshly dragon fruits ice-blended. Regarding to Ms. Yap Huai Vun, a 22 years old female student who is a lover of red bean ice-blended. The reason of loving this ‘Hong Dao Suet’ here is due the awesome texture from the blended red beans and it is very creamy with a proper level of sweetness. Based on the feedback from one of our group members Ms. Low Siew Fang, she said that the freshly ice blended of dragon fruits juice is very attracting because this beverages taste like a real dragon fruits but in a ice juice form, it was just runny enough to be consumed through the straw. Furthermore, Mrs Chow Wan Li, a 30 years old female who will have her lunch every weekend under this ‘Big Tree Foot’, says that those freshly deep-fried stuffed items (Yong Tau Foo) are her must-eat items during the weekends. Especially the generous fish-paste fillings that are made for a nice and substantial bite, crispy ‘Wantan’, yam bean fritter (Sar Kok), and also ‘Foo-Chok’ (Bean curd sheet). The deep-fried of bean curd sheets is very crispy to a point where it could almost dissolve in her mouth.

Value proposition.

The best-selling food under the ‘Big Tree Foot’ at ‘Yong Tau Foo’ (vegetables stuffed with meats and deep fried foods), and the best-selling beverages are the mouthwatering red beans ice-blended (Hong Dao Suet) and freshly ice-blended of dragon fruits.

Firstly, the ‘Yong Tau Foo’ that are selling there has attracted a lot of local citizen as well as travelers that travel in Ipoh. It is selling more than 20 kinds of ‘Yong Tau Foo’, customers can pick whichever items that they wanted to and the price is very cheap as compared to other hawkers especially hawkers in Kuala Lumpur area. Each pieces of it cost RM0.80, plastic bags are provided to the customers and thus it is very convenient for those customers who are rushing on time and wanted to take away the foods. Besides, this stall will be crowded during lunch hour, and the hygiene factor of dining under this big ‘shack’ under this shady tree has been improved. By consuming different types of ‘Yong Liew’, customers can experience different textures and flavors of the fried stuffed foods. The most taken items are ‘Sar Kok Liew’ (deep fried yambean), the boucy fish paste that is made from a mix of pork and wolf-herring fish, the (Foo Chok) deep fried bean curd sheets, , crispy ‘Wantan’ and so forth. Also, customers have few options on choosing different types of noodles, such as egg noodles, rice noodles, and dried rice noodles (Hor Fun) to match with chicken stock soup or curry laksa. Each bowl of noodles cost on RM 2.00 and it is optional whether to have it with ‘Yong Tau Foo’ or not.

The complimentary drinks while eating at Dai Shu Geok is the best-selling ‘Hong Dao Suet’ (red bean ice) and the ice blended dragon fruit juice. Both of these are served with a big mug with the cost of only RM5.00 per cup. Both of these thirst quencher are famous in Dai Shu Geok is because of their consistent textures of blended red beans and dragon fruits. Both ingredients are well-chosen by the ‘lady boss’ who serve those beverages.

"Yong Liu"

"Yong Liu"

Red Bean Ice Blended

Group evaluation:

Group opinion and why select these places.

We had selected Dai Shu Geok to conduct our assignment, this is because it serve a best quality of food to customer that fulfil the satisfaction of customer.

In Dai Shu Geok, customers are able to get a thick size and generous fish-paste fillings which can’t get it from another place. Other than size of food serve a bouncy deep fried fish cake & succulent pieces of fish paste stuffed vegetables.

Although they serve a thick size and quality food, but they still charge customer in a cheap and reasonable price which is RM 0.85 for each thick fritter! This will be much cheaper compare with yong tau foo in KL, which could go up to RM 1 and with a much smaller in size. In the moment of high inflation, Dai Shu Geok provide customer with a high quality of food with a value price which may create a high satisfaction towards costumer.

Next, Dai Shu Geok provide more than 20 types of fritter every day, this had provide more choice for customer. During busy lunch hours, the stall produces new batch of freshly deep fried yong tau foo on a high volume and extreme speed. This may also help customer to save time and enjoy a fresh and tasty food.

Other than food, Dai Shu Geok also serve a large volume of fresh and tasty beverage to customer. One of the famous beverage would be the dragon fruit juice and also the red bean juice. All these large volume beverage also served with a reasonable price which is only RM5 for each cup.

Besides, Dai Shu Geok also own a systematic order and payment method. Firstly, customer may pick their favourite fitter, and then tell the stall owner the table number and they may also order for noodles and lastly pay when the food has arrived. Usually the food will be served within 10 minutes. This method will be more convenience and time saving to both seller and customer.

Dai Shu Geok had become a famous trademark which attract many local and foreign traveller in Ipoh, by their quality food and services. These is the reason we had chosen it as our target in our assignment.

Classification of e-commerce used in marketing and advertising.

Dai Shu Geok will be classify under Business-to-Consumer (B2C). Business-to-consumer (B2C) refers to business or transactions conducted directly between a company and consumers who are the end-users of its products or services.

Since Dai Shu Geok did not go through any intermediary or agent, they directly sell their product (fitter) and provide services to their end-users which are customers, therefore it is fall under Business-to-Consumer model.

Besides that, Dai Shu Geok also can be categorise under Business-to-business-to-consumer (B2B2C), which refer to a business provide some product or services to a client business that maintain its own customers. Dai Shu Geok may sell their product which is the fitter to other small food stall owner as a complimentary product with their main product—the noodles. 

Business model.

A famous fast food restaurant is also using this brick and mortar business model is McDonald’s, it started with one restaurant and now has nearly 35,000 restaurants in over 110 countries and plans to grow further which shows the importance of having  physical presence.

Ipoh “Dai Shu Geok” Big Tree Foot it also uses traditional way of doing business, where a business is begun at a physical place where people approach, see or look through foods and purchase them as per their desire. A brick-and-mortar can offer an enhanced customer experience compared to other methods, such as online shopping. Customers can get what actually they want, thus this giving them a greater sense satisfaction. Brick and mortar also brings benefit for the restaurant, it helps to leverage existing customer base Existing restaurants already have a base of sales, they can more easily obtain economies of scale in discount as it provides opportunities for face-to-face customer service and interactions with the customers. This can encourage customer loyalty and potentially bring huge contributor into increasing sales as it creates repeat purchases .

Basic approach used in marketing an advertising.

As for Big Tree Foot Restaurant, they have never made any advertisement purposely too. However, they sell fried food, such as Yong Taufu, fried yambean at cheap price, ranged from RM0.50 to RM0.60. In normal circumstance, customer would never expect to enjoy these fried food to come in big size. Surprisingly, they are selling in big pieces, and taste-wise, it could satisfy most of the customers. As their food comes in cheap price, big serving size, good taste, customers will automatically share this spot with their friends verbally. This is similar to the circumstance of Yee Fatt, which is the word-of-mouth.

Recommendations to improve businesses through e-commerce.

There are some people who travel to, or pass by Ipoh might have not heard of Big Tree Foot Restaurant. Therefore, it is suggested for Big Tree Foot Restaurant to make online adverting. To be precise, they can adopt the location-based advertisement. When travelers entered or pass by Ipoh, pop-up advertisements will be sent to them. By doing so, customer base could be expanded easily.

Other than that, Big Tree Foot Restaurant can involve themselves in charitable events and sell their foods through online coupons. It is because charitable events could gain lots of attention from the public. When consumers have bought coupons for charity purpose, they are more motivated to spend the coupons to redeem their food. This method could help these restaurants to get more recognition and reputation among the community.

Nice Food and Beverage served!

Yong Tau Foo

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Yee Fatt Dry Curry Noodles @ Ipoh

Yee Fatt Dry Curry Noodles

Business hours: 7.30 a.m. - 3.00 p.m.  ( Monday closed )

Address: 39, Jalan Kampar, 31650 Ipoh, Perak, Malaysia

Google Map

Longitude & Latitude: (4°35'11.3"N 101°05'04.5"E)

Phone number: +605-2421043

Short history of the dishes served by these stalls.

Yee Fatt Curry Noodles House is selling dry curry mee, soup curry noodles, some kinds of ‘dim sum’ such as egg tarts, glutinous chicken rice, ‘chee cheong fun’ and so forth. Curry noodles is actually originated from Malaysia and Singapore, but there is different styles of curry noodles selling in Malaysia. Yee Fatt Curry Noodle House was founded by a Hainanese man, and style of curry noodles consists 2 types: dry curry noodles and soup curry noodles. The Hainanese curry is made by secret blend of approximately 20 types of spices such as onions, garlics, citronellas, galanga, ginger flowers, peppers, coconut milk and so forth. Also, the curry needs to be braised with chicken meats for three hours. The dry and soup curry noodles are served with yellow egg noodles, Barbeque Pork (Char Siew), mint leaves, chicken meats, and bean sprouts. Other than curry noodles, we had try out its well-known ‘Dan Cha’ (Chinese Herbal Tea Egg). ‘Dan Cha’ is originated from Hokkien and it is served to the guests as a dessert. It is made of herbal leaves and rock sugars. 

Curry Ho Fun

Dry Curry Mee

"Dan Cha"

Short write up of feedback by the existing customers.

After having our meals, we moved around to seek for feedback from the customers and also from some of our group members. Regarding to the Yee Fatt Curry Mee house, Mdm. Teh Gek Lan, a 45 years old female who is a frequent customer that has been dining here ever since. She likes the food here because it brings the "kampung" flabour back in her memories. Besides, Mr. Tan Teng Hong, a 55 years old male is also a frequent customer who takes his breakfast here every morning. the reason why he wants to have his breackfast here is because of the thickened dry curry paste. Next, Mr. Wong See Chai, a 52 years old business man said the price of the food there is reasonable because even though the price of the curry mee is quite high compared to others stalls, but it is worth to eat because other stalls cannot provide such thick, rich and creamy curry that is so satisfying.

Value proposition.

The best–selling foods that are selling in Yee Fatt Curry Noodles House are the Hainanese dry curry noodles and the soup curry noodles. Other than that, it is also selling ‘Chee Cheong Fun’ (Steam-rolled rice noodles) with mushrooms sauce, herbal tea, glutinous rice (Lor Mai Gai) and some types of ‘Dim sum’ like egg tarts, and fried yam. The best-selling food is their dry curry noodles and soup curry noodles, customers can enjoy a thick, rich and creamy curry paste for dry curry noodles with other savory ingredients such as Barbeque Pork (Char Siew), some curry chicken meats and some bean sprouts as complements. By dining in or having meals in Yee Fatt curry noodles house, customers can also enjoy the spicier dry curry noodles with its thicker gravy drenching the delicious egg noodles. Although the stall’s situation will be hectic during the peak hours that causes the service to be less good but most of their customers are willing to wait patiently because their curry noodles taste so much different from other stalls.

Boss of Yee Fatt Kopitiam

Besides, the price of a plate or a bowl of dry and soupy curry noodles falls between RM6-RM8, it depends on the portion ordered and extra complimentary foods such as Barbeque Pork meat, Curry chicken meat and so forth. The dry curry noodles is served with a big scoop of curry paste dunked on the noodles with soy sauce, what makes this so special is curry paste that made of secret blend of approximately 20 types of spices such as onions, garlics, citronellas, galanga, ginger flowers, peppers, coconut milk and so forth. As for the soup version of curry noodles is actually served in a bowl and was taste similar to the dry curry noodles in terms of flavor, just that the soup version is less viscous compared to the dry ones. Other than enjoying the greatness of the curry noodles at Yee Fatt, customers can also enjoy the atmosphere of 60s, because Yee Fatt is considered as an old stall that has almost 60 years history. 

Group evaluation:

Group opinion and why select these places.

We had chosen Yee Fatt Tea Shop as out target for the assignment. There will be few reasons for us to make this decision.

First, Yee Fatt Tea Shop has a rich legacy crossing over three generations; it has located at the same shop lot which opposite Methodist Girls' School (MGS) on Jalan Kampar (now renamed Jalan Raja Permaisuri Bainun) all this while.

Almost half a century old, their signature Hainanese curry mee has continued to dominant as a highest rank of curry mee in Ipoh. Still, they have managed to maintain the quality of their curry noodles after all these years. Today it is cooked by the second and third generations of the Hainanese family running the place. Without it, Ipoh will be colourless in the scene in curry mee.

Besides, for breakfast, they serve not only curry noodles, but also steamed glutinous rice with chicken and mushrooms otherwise better known as lor mai gai, and lighter bites like egg tarts and yam puffs. Other than that, they also server herbal tea egg which is a sweetened tea filled with various type of herbs and rock sugar.

Yee Fatt Tea Shop has a deep and pressure history background and they are still serving the best quality of curry mee to customers, these is the reasons that it had been chosen as our target to conduct our assignment.

Classification of e-commerce used in marketing and advertising.

Yee fatt is a Brick- and-Mortar (old economy) organization, which refer to organization that performs their primary business offline, selling physical products by means of physical agents. Yee fatt physically conduct their business without online selling (offline), they sell curry mee and provide services to consumer physically (physical product and services) by the shop owner and also the employee (physical agent)

Yee Fatt Tea Shop will be classifying under Business-to-Consumer (B2C). Business-to-consumer (B2C) refers to business or transactions conducted directly between a company and consumers who are the end-users of its products or services. Since Yee Fatt directly sell their product (curry mee) and provide services to their end-users which are customers, therefore it is fall under Business-to-Consumer model. 

Business model.

A business model can be defined as the methods a firm to generate revenue in its projected plans. It can be simple or very complex for a restaurant's business model, it can be simple as to make money by cooking and serving food to hungry customers. However, in this assignment, the restaurant chosen by us is Yee Fatt Curry Noodles House and Ipoh “Dai Shu Geok” Big Tree Foot. These two restaurants are applying brick and mortar business model. A brick and mortar business is refers to a business that operates from a physical storefront, as opposed to other common retailing approaches such as mail order catalogs or online purchasing.

Yee Fatt Curry Noodles House is using bricks and mortar business model to generate revenue and enhance reputation. It was an old shop which located beside the main road, this strategic location could be serve as a marketing. For many businesses, the location of the business combined with good word of mouth is all the marketing they need. Besides, strategic location will be the cheapest way to promote their business. Yee Fatt Curry Noodles House is able to provide good customer service than other type of operation structure due to it has physical presence. This can bring visibility and a sense of trust to customers as it shows that the owner of the business is financially secured sufficient to have a shop. Research has shown that 86% of customers are willing to pay more for the meal if they have got great customer service.

Basic approach used in marketing an advertising.

Yee Fatt has never made any advertisements purposely, nor adopted any special marketing strategies. They just simply want to serve customers with delicious dishes instead of profiting from them. Thus, customers could feel the genuine sincerity from the chefs while savoring the renowned curry noodles. What makes Yee Fatt to gain popularity even without any advertisements or marketing strategies is the powerful word-of-mouth. Since their curry noodles are specially served with curry paste instead of ordinary curry soup, at the same time fit most of the customers’ taste, when customers are satisfied with the delicacy and the unique texture of the pasty curry, they would spread out positive word-of-mouth.

Recommendations to improve businesses through e-commerce.

The less famous restaurant compared to Big Tree Foot, which is the Yee Fatt Restaurant could invite some crews from food-hunting programme to conduct interviews on them. Other than airing these interviews on television, they could also be shared on the social media websites, such as Facebook, Instagram, Flickr, Google+ and so on to raise awareness of the public.

"Wefie" before eating is a must :)

Yee Fatt Kopitiam

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