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Sunday, March 13, 2016
Big Tree Foot (Dai Shu Geok) Yong Tau Foo @ Ipoh
Big Tree Foot (Dai Shu Geok) Yong Tau Foo
Business hours: 8.30 a.m. - 5.30 p.m.
Address: 652, Jalan King, Pasir Pinji, 31650 Ipoh, Malaysia
Google Map
Latitude & Longtitude: (4°34'56.6"N 101°05'09.2"E)
Phone number: +6012-5245408
Short history of the dishes served by these stalls.
"Dai Shu Geok"
The second food hunt station
is Big Tree Foot Yong Tau Foo, which is located behind of Tuck Kee Restaurant
in Pasir Pinji, Ipoh. 'Yong Tau Foo' is a Hakka Chinese cuisine that uses
ground meat or mixture of fish paste to fill into 'Taufu' or some kinds of vegetables
like brinjal, ladyfingers, chili, bean curd, bitter gourd and so forth. There
are more than 20 types of 'Yong Tau Foo' selling in Ipoh Dai Shu Geokm, these
foods can be served in a soupy form together with the noodles or with some
chili sauce and sweet sauce to be used as a dip.
After a long day of walking
under the hot sun of Malaysia, a big cup of red beans ice-blended (Hong Dao
Suet) and a glass of Dragon fruit ice-blended really gets to hit it at the
right spot while having the 'Yong Tau Foo' in the opened-air food stall. Both
of these beverages are another best-selling items are the under this 'big tree
foot'. The red ban ice-blended is made of red beans, ice, some sugars and
coconut milk. Evert ingredient is blended into a smooth texture. And every red
bean were finger picked by the 'lao ban niang' herself to come out with the
best red bean ice-blended to pleased it's customer's satisfaction. The Dragon
fruits used were all natural and picked from their own family plantation.
Choose what you want!
Short write up of feedback by the existing customers.
We had visited to ‘Dai Shu Geok’ as our next
food hunt station to try out their famous ‘Yong Tau Foo’ , red beans
ice-blended and also the freshly dragon fruits ice-blended. Regarding to Ms.
Yap Huai Vun, a 22 years old female student who is a lover of red bean
ice-blended. The reason of loving this ‘Hong Dao Suet’ here is due the awesome
texture from the blended red beans and it is very creamy with a proper level of
sweetness. Based on the feedback from one of our group members Ms. Low Siew
Fang, she said that the freshly ice blended of dragon fruits juice is very
attracting because this beverages taste like a real dragon fruits but in a ice
juice form, it was just
runny enough to be consumed through the straw. Furthermore, Mrs Chow Wan Li, a 30 years old
female who will have her lunch every weekend under this ‘Big Tree Foot’, says
that those freshly deep-fried stuffed items (Yong Tau Foo) are her must-eat
items during the weekends. Especially the generous fish-paste fillings that are
made for a nice and substantial bite, crispy ‘Wantan’, yam bean fritter (Sar
Kok), and also ‘Foo-Chok’ (Bean curd sheet). The deep-fried of bean curd sheets
is very crispy to a point where it could almost dissolve in her mouth.
Value proposition.
The best-selling food under
the ‘Big Tree Foot’ at ‘Yong Tau Foo’ (vegetables stuffed with meats and deep
fried foods), and the best-selling beverages are the mouthwatering red beans
ice-blended (Hong Dao Suet) and freshly ice-blended of dragon fruits.
Firstly, the ‘Yong Tau Foo’
that are selling there has attracted a lot of local citizen as well as
travelers that travel in Ipoh. It is selling more than 20 kinds of ‘Yong Tau
Foo’, customers can pick whichever items that they wanted to and the price is
very cheap as compared to other hawkers especially hawkers in Kuala Lumpur
area. Each pieces of it cost RM0.80, plastic bags are provided to the customers
and thus it is very convenient for those customers who are rushing on time and
wanted to take away the foods. Besides, this stall will be crowded during lunch
hour, and the hygiene factor of dining under this big ‘shack’ under this shady
tree has been improved. By consuming different types of ‘Yong Liew’, customers
can experience different textures and flavors of the fried stuffed foods. The
most taken items are ‘Sar Kok Liew’ (deep fried yambean), the boucy fish paste
that is made from a mix of pork and wolf-herring fish, the (Foo Chok) deep
fried bean curd sheets, , crispy ‘Wantan’ and so forth. Also, customers
have few options on choosing different types of noodles, such as egg noodles,
rice noodles, and dried rice noodles (Hor Fun) to match with chicken stock soup
or curry laksa. Each bowl of noodles cost on RM 2.00 and it is optional whether
to have it with ‘Yong Tau Foo’ or not.
The complimentary drinks
while eating at Dai Shu Geok is the best-selling ‘Hong Dao Suet’ (red bean ice)
and the ice blended dragon fruit juice. Both of these are served with a big mug
with the cost of only RM5.00 per cup. Both of these thirst quencher are famous
in Dai Shu Geok is because of their consistent textures of blended red beans
and dragon fruits. Both ingredients are well-chosen by the ‘lady boss’ who
serve those beverages.
"Yong Liu"
"Yong Liu"
Red Bean Ice Blended
Group evaluation:
Group opinion and why select these places.
We had selected Dai Shu
Geok to conduct our assignment, this is because it serve a best quality of food
to customer that fulfil the satisfaction of customer.
In Dai Shu Geok,
customers are able to get a thick size and generous fish-paste fillings which
can’t get it from another place. Other than size of food serve a bouncy deep
fried fish cake & succulent pieces of fish paste stuffed vegetables.
Although they serve a
thick size and quality food, but they still charge customer in a cheap and
reasonable price which is RM 0.85 for each thick fritter! This will be much
cheaper compare with yong tau foo in KL, which could go up to RM 1 and with a
much smaller in size. In the moment of high inflation, Dai Shu Geok provide
customer with a high quality of food with a value price which may create a high
satisfaction towards costumer.
Next, Dai Shu Geok provide
more than 20 types of fritter every day, this had provide more choice for
customer. During busy lunch hours, the stall produces new batch of freshly deep
fried yong tau foo on a high volume and extreme speed. This may also help
customer to save time and enjoy a fresh and tasty food.
Other than food, Dai Shu
Geok also serve a large volume of fresh and tasty beverage to customer. One of
the famous beverage would be the dragon fruit juice and also the red bean
juice. All these large volume beverage also served with a reasonable price
which is only RM5 for each cup.
Besides, Dai Shu Geok
also own a systematic order and payment method. Firstly, customer may pick
their favourite fitter, and then tell the stall owner the table number and they
may also order for noodles and lastly pay when the food has arrived. Usually
the food will be served within 10 minutes. This method will be more convenience
and time saving to both seller and customer.
Dai Shu Geok had become
a famous trademark which attract many local and foreign traveller in Ipoh, by
their quality food and services. These is the reason we had chosen it as our
target in our assignment.
Classification of e-commerce used in marketing and advertising.
Dai Shu Geok will be
classify under Business-to-Consumer (B2C). Business-to-consumer (B2C) refers to
business or transactions conducted directly between a company and consumers who
are the end-users of its products or services.
Since Dai Shu Geok did
not go through any intermediary or agent, they directly sell their product
(fitter) and provide services to their end-users which are customers, therefore
it is fall under Business-to-Consumer model.
Besides that, Dai Shu
Geok also can be categorise under Business-to-business-to-consumer (B2B2C),
which refer to a business provide some product or services to a client business
that maintain its own customers. Dai Shu Geok may sell their product which is the
fitter to other small food stall owner as a complimentary product with their
main product—the noodles.
Business model.
A famous fast food restaurant is also using
this brick and mortar business model is McDonald’s, it started with one
restaurant and now has nearly 35,000 restaurants in over 110 countries and
plans to grow further which shows the importance of having physical presence.
Ipoh “Dai Shu Geok” Big Tree Foot it also
uses traditional way of doing business, where a business is begun at a physical
place where people approach, see or look through foods and purchase them as per
their desire. A brick-and-mortar can offer an enhanced customer experience
compared to other methods, such as online shopping. Customers can get what
actually they want, thus this giving them a greater sense satisfaction. Brick
and mortar also brings benefit for the restaurant, it helps to leverage existing
customer base Existing
restaurants already have a base of sales, they can more easily obtain economies
of scale in discount as it provides opportunities for face-to-face customer
service and interactions with the customers. This can encourage customer loyalty
and potentially bring huge contributor into increasing sales as it creates
repeat purchases .
Basic approach used in marketing an advertising.
As for Big Tree Foot Restaurant, they have never made
any advertisement purposely too. However, they sell fried food, such as Yong
Taufu, fried yambean at cheap price, ranged from RM0.50 to RM0.60. In normal
circumstance, customer would never expect to enjoy these fried food to come in
big size. Surprisingly, they are selling in big pieces, and taste-wise, it
could satisfy most of the customers. As their food comes in cheap price, big
serving size, good taste, customers will automatically share this spot with
their friends verbally. This is similar to the circumstance of Yee Fatt, which
is the word-of-mouth.
Recommendations to improve businesses through e-commerce.
There are some people who travel to, or pass by Ipoh might
have not heard of Big Tree Foot Restaurant. Therefore, it is suggested for Big
Tree Foot Restaurant to make online adverting. To be precise, they can adopt
the location-based advertisement. When travelers entered or pass by Ipoh,
pop-up advertisements will be sent to them. By doing so, customer base could be
expanded easily.
Nice Food and Beverage served!
Wednesday, March 9, 2016
Yee Fatt Dry Curry Noodles @ Ipoh
Yee Fatt Dry Curry Noodles
Business hours: 7.30 a.m. - 3.00 p.m. ( Monday closed )Address: 39, Jalan Kampar, 31650 Ipoh, Perak, Malaysia
Google Map
Longitude & Latitude: (4°35'11.3"N 101°05'04.5"E)
Phone number: +605-2421043
Short history of the dishes served by these stalls.
Yee Fatt Curry Noodles House is selling
dry curry mee, soup curry noodles, some kinds of ‘dim sum’ such as egg tarts,
glutinous chicken rice, ‘chee cheong fun’ and so forth. Curry noodles is
actually originated from Malaysia and Singapore, but there is different styles
of curry noodles selling in Malaysia. Yee Fatt Curry Noodle House was founded
by a Hainanese man, and style of curry noodles consists 2 types: dry curry
noodles and soup curry noodles. The Hainanese curry is made by secret blend of
approximately 20 types of spices such as onions, garlics, citronellas, galanga,
ginger flowers, peppers, coconut milk and so forth. Also, the curry needs to be
braised with chicken meats for three hours. The dry and soup curry noodles are
served with yellow egg noodles,
Barbeque Pork (Char Siew), mint leaves, chicken meats, and bean sprouts. Other
than curry noodles, we had try out its well-known ‘Dan Cha’ (Chinese Herbal Tea
Egg). ‘Dan Cha’ is originated from Hokkien and it is served to the guests as a
dessert. It is made of herbal leaves and rock sugars.
Curry Ho Fun
Dry Curry Mee
"Dan Cha"
Short write up of feedback by the existing customers.
After having our meals, we moved around to seek for feedback from the
customers and also from some of our group members. Regarding to the Yee Fatt
Curry Mee house, Mdm. Teh Gek Lan, a 45 years old female who is a frequent
customer that has been dining here ever since. She likes the food here because
it brings the "kampung" flabour back in her memories. Besides, Mr.
Tan Teng Hong, a 55 years old male is also a frequent customer who takes his
breakfast here every morning. the reason why he wants to have his breackfast
here is because of the thickened dry curry paste. Next, Mr. Wong See Chai, a 52
years old business man said the price of the food there is reasonable because
even though the price of the curry mee is quite high compared to others stalls,
but it is worth to eat because other stalls cannot provide such thick, rich and
creamy curry that is so satisfying.
Value proposition.
The best–selling foods that are selling in
Yee Fatt Curry Noodles House are the Hainanese dry curry noodles and the soup
curry noodles. Other than that, it is also selling ‘Chee Cheong Fun’
(Steam-rolled rice noodles) with mushrooms sauce, herbal tea, glutinous rice
(Lor Mai Gai) and some types of ‘Dim sum’ like egg tarts, and fried yam. The
best-selling food is their dry curry noodles and soup curry noodles, customers
can enjoy a thick, rich and creamy curry paste for dry curry noodles with other
savory ingredients such as Barbeque Pork (Char Siew), some curry chicken meats
and some bean sprouts as complements. By dining in or having meals in Yee Fatt
curry noodles house, customers can also enjoy the spicier dry curry noodles
with its thicker gravy drenching the delicious egg noodles. Although the
stall’s situation will be hectic during the peak hours that causes the service
to be less good but most of their customers are willing to wait patiently
because their curry noodles taste so much different from other stalls.
Boss of Yee Fatt Kopitiam
Besides, the price of a
plate or a bowl of dry and soupy curry noodles falls between RM6-RM8, it
depends on the portion ordered and extra complimentary foods such as Barbeque
Pork meat, Curry chicken meat and so forth. The dry curry noodles is served
with a big scoop of curry paste dunked on the noodles with soy sauce, what
makes this so special is curry paste that made of secret blend of approximately 20 types of spices such as onions, garlics, citronellas, galanga, ginger
flowers, peppers, coconut milk and so forth. As for the soup version of curry
noodles is actually served in a bowl and was taste similar to the dry curry
noodles in terms of flavor, just that the soup version is less viscous compared
to the dry ones. Other than enjoying the greatness of the curry noodles at Yee
Fatt, customers can also enjoy the atmosphere of 60s, because Yee Fatt is
considered as an old stall that has almost 60 years history.
Group evaluation:
Group opinion and why select these places.
We had chosen Yee Fatt Tea Shop as out target for the assignment. There will be few reasons for us to make this decision.
First, Yee Fatt Tea Shop has a rich legacy crossing over three generations; it has located at the same shop lot which opposite Methodist Girls' School (MGS) on Jalan Kampar (now renamed Jalan Raja Permaisuri Bainun) all this while.
Almost half a century old, their signature Hainanese curry mee has continued to dominant as a highest rank of curry mee in Ipoh. Still, they have managed to maintain the quality of their curry noodles after all these years. Today it is cooked by the second and third generations of the Hainanese family running the place. Without it, Ipoh will be colourless in the scene in curry mee.
Besides, for breakfast, they serve not only curry noodles, but also steamed glutinous rice with chicken and mushrooms otherwise better known as lor mai gai, and lighter bites like egg tarts and yam puffs. Other than that, they also server herbal tea egg which is a sweetened tea filled with various type of herbs and rock sugar.
Yee Fatt Tea Shop has a deep and pressure history background and they are still serving the best quality of curry mee to customers, these is the reasons that it had been chosen as our target to conduct our assignment.
Classification of e-commerce used in marketing and advertising.
Yee fatt is a Brick-
and-Mortar (old economy) organization, which refer to organization that
performs their primary business offline, selling physical products by means of
physical agents. Yee fatt physically conduct their business without online
selling (offline), they sell curry mee and provide services to consumer
physically (physical product and services) by the shop owner and also the
employee (physical agent)
Yee
Fatt Tea Shop will be classifying under Business-to-Consumer (B2C).
Business-to-consumer (B2C) refers to business or transactions conducted
directly between a company and consumers who are the end-users of its products
or services. Since Yee Fatt directly sell their product (curry mee) and provide
services to their end-users which are customers, therefore it is fall under
Business-to-Consumer model.
Business model.
A business model can be defined as the
methods a firm to generate revenue in its projected plans. It can be simple or
very complex for a restaurant's business model, it can be simple as to make
money by cooking and serving food to hungry customers. However, in this
assignment, the restaurant chosen by us is Yee Fatt Curry Noodles House and
Ipoh “Dai Shu Geok” Big Tree Foot. These two restaurants are applying brick and
mortar business model. A brick and mortar business is refers to a business that
operates from a physical storefront, as opposed to other common retailing
approaches such as mail order catalogs or online purchasing.
Yee Fatt Curry Noodles House is using
bricks and mortar business model to generate revenue and enhance reputation. It
was an old shop which located beside the main road, this strategic location
could be serve as a marketing. For many businesses, the location of the
business combined with good word of mouth is all the marketing they need.
Besides, strategic location will be the cheapest way to promote their business.
Yee Fatt Curry Noodles House is able to provide good customer service than
other type of operation structure due to it has physical presence. This can
bring visibility and a sense of trust to customers as it shows that the owner
of the business is financially secured sufficient to have a shop. Research has
shown that 86% of customers are willing to pay more for the meal if they have
got great customer service.
Basic approach used in marketing an advertising.
Yee Fatt has never made any advertisements purposely, nor
adopted any special marketing strategies. They just simply want to serve
customers with delicious dishes instead of profiting from them. Thus, customers
could feel the genuine sincerity from the chefs while savoring the renowned
curry noodles. What makes Yee Fatt to gain popularity even without any
advertisements or marketing strategies is the powerful word-of-mouth. Since
their curry noodles are specially served with curry paste instead of ordinary curry
soup, at the same time fit most of the customers’ taste, when customers are
satisfied with the delicacy and the unique texture of the pasty curry, they
would spread out positive word-of-mouth.
Recommendations to improve businesses through e-commerce.
The less famous restaurant compared to Big Tree Foot,
which is the Yee Fatt Restaurant could invite some crews from food-hunting
programme to conduct interviews on them. Other than airing these interviews on
television, they could also be shared on the social media websites, such as
Facebook, Instagram, Flickr, Google+ and so on to raise awareness of the
public.
"Wefie" before eating is a must :)
